The guest blogging is indeed one of the most efficient marketing tools and though it was said to be out of date and dead, it is still used perfectly for SEO needs, achieving more than good results. And all marketing experts will start telling you about its advantages almost always with the content, which I also believe is too important. The content is what makes one post no matter if it is a guest one or not, better than the others, it attracts audience and thus extends the reach. The links are of great importance as well and are even more determining for the success, as for the SEO needs the goal of a guest post is most often more clicks, more traffic and above all things more people, who will take a look at your website and would become interested in what you offer and hopefully will eventually use your service.
And I am more than sure that there is no person, who is familiar with this question, who won’t agree with these two facts.
But there is another thing that especially nowadays may make the guest blogging the most outstanding marketing method and this is surely the social sharing. And, yes, the blogs are wide-spread and accessible and many are the people who enjoy reading them and so on, but we have to admit that there are people as well, who are not keen on this whole blogging idea at all. So some prosperous and innovative marketing agencies make the whole guest blogging thing reach even larger audience through the social sharing. And when in the social networks, which we use all, you notice an article which seems interesting and answers your questions, you are pleased to read it. And that now makes the guest blogging as a SEO unostentatious, natural and totally successful.